Set Your Criteria | Find Your Outlets

The on-trade is a hugely complex market. In the UK some 150,000 outlets serve 40 million adults who spend around £79bn per annum. Supplying this market are some of the largest and most sophisticated companies in the world as well as a multitude of local food and drink producers.

Gaining competitive advantage in this market is a huge challenge and relies on commercial strategies that are innovative, value-added and precisely targeted.

OTS – On-Trade Targeting Software – has been created to make this precision targeting achievable. The logic is simple, a bar, hotel, pub or restaurant will be far more receptive to a sales or marketing message if it fits with their own commercial values and priorities. At its simplest, Peroni beer is better targeted at Italian rather than Indian Restaurants. At a more complex level, an edgy and challenging craft beer import will find greater traction amongst specialist outlets in London E1 or Manchester M4, than in a bar in a leafy Surrey suburb.

The searchable OTS databases enable you to set your criteria and find your outlets.

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