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ON-TRADE TARGETING

Simplicity from Complexity

Software for superior on-trade solutions

Exploiting complex data to improve sales targeting and effectiveness

Coping with complexity

There are a plethora of tools to analyse new and growing data sources, but the skills gap to use them is vast.

We bridge that gap

Bridging the Sales to Marketing divide

Getting Sales the right insights and info on prospects and getting Marketing the right feedback on effectiveness has rarely happened.

We bridge that gap

Technology is not the only answer

On-Trade Targeting is not the medicine for bad marketing.

We bridge that gap

The Building Blocks:

Each month in the UK we read the web pages of 105,812 outlets across their 16.6 million web pages. From these, we collect c164 million key words and phrases. This results in a UK database of half a billion data-points all of which are linked, tagged and catalogued for onward analysis.

Coverage:

These databases have been built for cities in the US, Central and South America and for countries in North America, the European Union and Eastern Europe and cover in excess of 1 million on-trade outlets.

Access:

Our clients access this data via a bespoke online search portal. The database can be searched by Postcode, Outlet Quality, Outlet Location, Outlet Fame Point, Trading Emphasis, Demographic Profile of catchment, Food Type, Facilities, etc. The data can be downloaded into spreadsheets or displayed in Google maps.

Usage:

The database is used by clients for customer prioritisation, salesforce planning, journey planning, for brand targeting, for market trend analysis, for seasonal or specific sales drives and for brand campaigns.

TTS is currently being applied by clients in three continents.

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Contact Us

 The Oxford Partnership Ltd
Lancelyn House
Observatory Street
Oxford
OX2 6EW
United Kingdom

  +44 1865316317
  mail@oxford-partnership.com
  Monday - Thursday 8:00 am - 6:00 pm
Friday 8:00 am - 5:00 pm


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